Make our server actually showcase the content we have, instead of the stuff we previously had. It will rub players the wrong way if they come to the server looking for something specific, and when we don't offer that, they most likely will leave.
Examples of this are vote pages saying we have KitPvP(which we don't have)
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Hi there Guest! You should join our Minecraft server @ meepcraft.com
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We also have a Discord server that you can join @ https://discord.gg/B4shfCZjYx