Survival server. Doesn't reset regularly, has no donor perks - no additional plugins. A lightweight, small, but effective world to play in. People that want factions can play and form groups and raid all the same, people who want to build and defend a town could do so, it has billions of options and it's almost nothing to add compared to the servers with 75 or 100 plugins.
Costs nothing to implement, no dev needed. Just load a map up with the bare essential plugins, and you're done.
New players will join Survival, not face a wild reset and leave, and eventually (maybe) go to towny. Most mini-games don't have purchaseable perks as well so it's not like this idea reduces the donation potential, but increases it.
I've given you guys a gem of an idea, use it
(Don't want to find another server just to play survival with my buds, I've spent quite a bit of money here, so I'd like to keep my business here)
Edit: Look at almost all major servers, they all have Survival game-modes. New players will instantly see Survival and gravitate towards it, and not Wild (which they assume is survival but it's not)
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Hi there Guest! You should join our Minecraft server @ meepcraft.com
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We also have a Discord server that you can join @ https://discord.gg/B4shfCZjYx