There are a ton of reasons for why the server is dead, several of which but not all can be attributed to the admins and developers. And, because of some of them, no "plan" will ever bring the server back to life.
For one, its player base way back when all grew up. Minecraft as a whole is dying and there are a host of objectively better games out there, an economy based towny server that for some reason focused on 4-5 new spawn iterations and stupid minigames just isn't appealing to anyone.
Also, the current environment is potentially the most boring thing I've ever seen. Ever since the "family friendly" label started being applied to the server, it just made playing on it seem disingenuous, similar to Ninja's reluctance to swear on stream during the height of his streaming career . I can't speak for the three people that are currently enjoying it as I write this, but the social aspect that made the server fun for people like me just isn't there anymore. No one has any sense of humor, and it just seems lifeless.
As for why the server is completely devoid of culture? I can't really say for sure. It could be the developers' aforementioned reluctance to actually address any pressing issues pertaining to the actual backbone of the server, and how that killed off the server population that was legitimately fun to be around. It could be that those people just grew up and stopped playing Minecraft. I don't have enough information to effectively identify the cause of the server's death with 100% certainty; I just know for a fact that the playerbase that brought the server to its former glory is gone, and it's never coming back.
Sorry if this seemed like a hate thread, but I seriously don't see how people continue to think it's possible to revive a minecraft towny server in 2019, especially with how boring the community is. Like ffs, my post of my 1v1 with Caleb got deleted because I used Gucci Flip Flops as the music (yikes roxy). Vlad is permabanned because he made a bad, edgy joke about some admin's wife. Next time someone says something about white people having no culture, show them this forum.