To encourage players to join the same game/server at the same time have bonus hours/rounds.
Eg double the loot in dungeon or rewards for CTF
This could be started by an appropriated staff member hitting a staff sign or automatically at the same time with a random choice on the game/server. Then players would get either double the normal rewards or adds additional rewards whilst broadcasting the bonus in global chat.
This would help to encourage group community activity and to create a bit of excitement. Also handy for a media event to ensure a good turn out.
Obviously this is subject to the functionality already being in place which I believe is the case.
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Hi there Guest! You should join our Minecraft server @ meepcraft.com
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We also have a Discord server that you can join @ https://discord.gg/B4shfCZjYx