Simple:
Have a monthly running competition of which town has the most non ranked residents, reward that town with a prize of 100k meebles or even more as it is a win-win situation for the server as a whole.
Why:
Just press tab whenever you are on and try count the amount of non ranked citizens.....shocking I know.
Get new players to be treated better and more attention paid to them.
Hopefully increase player retention.
People's tolerance should go up before getting annoyed by noob questions and actions.
Best way to get people to do something is to incentivize them.
How it could work:
Minimum entry of 15 or 20 non-ranked residents.
A town can't win the meebles consecutively.
Alt accounts are not eligible.
Staff towns are not eligible - this is their job already
Winning town could maybe get free advertising in /spawn somehow and in the server announcements.
I would even go as far as saying the town should get a rebate on it's upkeep for a month.
Effort to implement:
If accepted no "added on trello", "pending priority", "too difficult to code" etc. etc. it purely needs staff to work on it.