There are a couple reasons I'm not necessarily following the logic. Yes, it might be nice to have a sale around "tax time", however this banks on the assumption that most of our player base has actually gotten back a refund from the government, which considering the general age group, and their jobs, I would be surprised if most are even taxed, due to the low amount of money they make. Additionally, doing this sale because our players are "tapped out" due to paying yearly taxes, then I would have to assume this sale would actually be best in April, because that is when most people scramble to pay the taxes off.
I'm not sure we have enough of a base to take advantage of the tax season with a sale.